OMO advert CSP blog tasks
1) What year was the advert produced? -1955 2) How were women represented in most adverts in the 1950s? -as house wives,domesticated, taking care of the family and kids 3) How does the heading message ('OMO makes whites bright') and the typography promote the product? -the typography is comic like which is popular and eye catching 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? -the key image is a woman doing the laundry , she is wearing makeup which shows that she must look presentable even when she is just at home . shes expected to look pretty for her husband .she looks happy because shes smiling which makes us think shes happy doing all the house work. 5) Why is a picture of the product added to the bottom right of the advert? -so they can notice the product in the store 6) What are the connotations of the chosen colours in this advert - red, white and blue? -red,white...