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Showing posts from January, 2023

OMO advert CSP blog tasks

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  1) What year was the advert produced? -1955 2) How were women represented in most adverts in the 1950s? -as house wives,domesticated, taking care of the family and kids  3) How does the heading message ('OMO makes whites bright') and the typography promote the product? -the typography is comic like which is popular and eye catching  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? -the key image is a woman doing the laundry , she is wearing makeup which shows that she must look presentable even when she is just at home . shes expected to look pretty for her husband .she looks happy because shes smiling which makes us think shes happy doing all the house work. 5) Why is a picture of the product added to the bottom right of the advert? -so they can notice the product in the store 6) What are the connotations of the chosen colours in this advert - red, white and blue? -red,white...

Gender representation in advertising

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1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post   2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  They are reliant on men for things and are always in need of help women  are made out to be stupid / dumb and seem like they cant do anything without help, they are represented as childlike and  their lives revolve around a mans opinion of them  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. they are sexualised and  often they are made to feel as though they are only beautiful if they have fair skin,a slim figure ,blonde straight hair. Also  they are represented as objec...

I Daniel Blake

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1)  What is independent cinema and how is it different to Hollywood blockbusters? An independent film, independent movie, indie film, or indie movie is  a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies  (or, in some cases, distributed by major companies). 2) What is I, Daniel Blake about? I, Daniel Blake is a 2016 drama film written by Paul Laverty and directed by Ken Loach. The film stars  Dave Johns  as Daniel Blake,  a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor . 3) Who directed I, Daniel Blake and why is this important?     it was directed by ken loach this is important as the cast for the film is mainly unknown and ken loach is a well known director so he is the main element of star power 4) How was I, Daniel Blake promoted to an audience? List at least...

advertising : key convention

1) What key conventions of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Print advertisements usually contain four key elements:  headline, copy, illustrations, and signature . Some advertisements also include the company's slogan, which is often presented with or near the signature. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? While the candy has been produced and sold since the mid-1970s, Skittles has seen recent surges in popularity due to its relatively new approach to marketing and advertising. Skittles, as a brand, targets  children, teenagers, and young adults  more than any other demographic. They use colourful, attractive packaging  and they offer various qua...