aliya mohamed

  1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? - BLINKS 2) What audience pleasures are offered by the music video for How You Like That?   Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) How was the How You Like That music video marketed and promoted to the audience? -  The video’s release was preceded by a series of teasers on the band’s social media accounts         (including posters, photos focusing on individual band members and videos) and a reality          show (24/365 with Blackpink, available on YouTube).  - A “dance performance” video including the choreography for the music video was released

1) What is the main Arctic Monkeys audience - demographics and psychographics? People who are looking for an escape from their lives , so they will listen to something that makes them distracted from their reality. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? the pleasures the audience recieve from the music includes; - diversion = getting to see their favourite band perform -personal relationships = older fans may remember the 80s TV music shows -personal identity = the audience are more serious music fans , they would appreciate the bands talent and ability to perform live . -surveilance = insight into how the band perform. 3)  Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? I liked the use of an older more retro camera because it adds an elment of uniqueness to the music video as it feels less professional and more homemade.