Arctic Monkeys - I Bet You Look Good On The Dance floor Music video

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1) What is the main Arctic Monkeys audience - demographics and psychographics?

People who are looking for an escape from their lives , so they will listen to something that makes them distracted from their reality.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

the pleasures the audience recieve from the music includes;

- diversion = getting to see their favourite band perform
-personal relationships = older fans may remember the 80s TV music shows
-personal identity = the audience are more serious music fans , they would appreciate the bands talent and ability to perform live .
-surveilance = insight into how the band perform.


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

I liked the use of an older more retro camera because it adds an elment of uniqueness to the music video as it feels less professional and more homemade. This could result in the audience feeling more connected to the artists and they might be more likely to relate to them.


4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

The Arctic Monkeys began to gain popularity as they handed out CDs, containing their 18 demo tracks, at various gigs. The group also gained quite the following on the social media platform MySpace, and are now described as one of the first bands to come to the public's attention through the Internet.


5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Fans were invested in the band due to their authenticity and genuine energy.The band actively used early social media (particularly Myspace) to generate enthusiasm and interest in the band, their music and their gigs.The band built interest in their music by distributing free CDs at gigs.Fans uploaded their music to Peer to Peer file sharing sites .






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