aliya mohamed

  1) Why did Facebook buy Instagram for $1bn in 2012? To help secure facebook dominance in social media . Also to further improve instagram . 2) What are the benefits for media companies of vertical integration? Eliminates dependency on external suppliers. Vertical integration gives a business independence from external suppliers.it Saves time and Reduces costs whilst also bettering product s . 3) What are the benefits for media companies of horizontal integration? Undergoing horizontal integration can benefit companies and typically takes place when they are competing in the same industry. The advantages include increasing market share, reducing competition, and creating economies of scale. 4) What is a subsidiary? a smaller company . 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). 1. disney as they have theme parks etc 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies

  1) Write a definition of a   passive  audience:  Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  Active: This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audiences importan

learner response grade : 5 feedback : - not enough detail for Q3 - more examples and terminology to support your explantion                  - not enough detail for question 3 - more examples and terminology needed. Q1: 1 MARK Q2: 1 MARK Q3: 6 MARKS Q4: 2 MARKS Q5: 4 MARKS  Q5: 3 MARKS 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. - One question i did well in was question four this is because i was able to denote and state the things that were shown to me. i achieved full marks for this . 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. -  one question i could have done better in was question 3 . i could have done better by using more terminology and using examples to convey the meaning behind the advertisement . 5) Finally, write a new, detailed paragraph for  Question 3 - the unseen text 12 mark question . Use th

  1 ) Write an analysis of the water aid  using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert After seeing the advert , the audience can see a child that looks unfulfilled and upset . the back round is obviously hot and dry its probably in Africa. i can see that his clothes seem worn out , old and not fitted . in the back round there is a stone wall. from this i can infer that it is set some where hot e.g Africa . Also his expression is sad and upsetting. This suggests that he does not have sufficient resources to live a healthy life .the text on the advert says "dig toilets not graves" that adds a depressing sense to the advert .this might make the audience feel guilty and sympathetic for those who go through things like that . this could result in them donating money to support the cause . the creators of the advert use

  1) What is the preferred reading of a media text? This is the message/ideology/belief that the producers want the audience to believe . 2) What is the oppositional reading of a media text ? This is when the consumer takes away an opposite message to what the producers intended. Harry brown 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer represents the youth in the film as dangerous,unsafe and menacing and as an threat to those around them . This makes the audience feel negatively towards them . This could be because they want to make the main protagonist appear as more of a hero to the audience. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? They might reject the reading because they are young themselves and can understand the characters on a deeper level . They feel empathy for them rather than hostility. Also,it could make them feel like the younger generatio

DEMOGRAPHICS AND PSYCHOGRAPHICS 1) What information do media companies use to create a demographic profile of their audience? media companies use an acronym called CAGE which stands for class, age , gender and ethnicity/education.this makes it easy to find your target audience . 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? media companies are increasingly using audience profiling and not just demographics to identify the life style,attitudes and values of the audience . this helps them create a suitable image of their audience which results in a better product. 2) What psychographic groups fit  YOUR  own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups.  i feel like im an explorer cause i like to try new things and have lots of different experiences .