demographics and psychographics

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DEMOGRAPHICS AND PSYCHOGRAPHICS




1) What information do media companies use to create a demographic profile of their audience?

media companies use an acronym called CAGE which stands for class, age ,
gender and ethnicity/education.this makes it easy to find your target audience .

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

media companies are increasingly using audience profiling and not just demographics to identify the life style,attitudes and values of the audience . this helps them create a suitable image of their audience which results in a better product.

2) What psychographic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 

i feel like im an explorer cause i like to try new things and have lots of different experiences . 

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