I Daniel Blake

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1) What is independent cinema and how is it different to Hollywood blockbusters?

An independent film, independent movie, indie film, or indie movie is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies (or, in some cases, distributed by major companies).


2) What is I, Daniel Blake about?

I, Daniel Blake is a 2016 drama film written by Paul Laverty and directed by Ken Loach. The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor.

3) Who directed I, Daniel Blake and why is this important?
  
it was directed by ken loach this is important as the cast for the film is mainly unknown and ken loach is a well known director so he is the main element of star power

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

Along with traditional trailer and print adverts, the film makers eOne also used disruptive marketing such as: Organise free (or 'pay what you can') screenings and talks in community centres across the UK to build local enthusiasm for the film's message.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

The film also created controversy through its deliberate rejection of a London based premiere - opting to launch the film through regional screenings based in the north-east of England. These unconventional marketing tactics certainly contributed to the success of the film.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

Famous / Successful Director, Ken Loach minimises Risk. Budget: £3.5 million. Box Office: $12 million Worldwide. Won the Palme d'Or at Cannes, and was nominated for many awards including several BAFTAs.

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?

While blockbusters may only scratch the surface when it comes to addressing certain themes or issues, most indie films delve deeper in exploring various subject matters that many won't find in a film

8) In your opinion, was I, Daniel Blake a success?

Yes ,The film was an unlikely hit, making £3million in the UK and even more – £5.2million – in France, owing its success to a blend of sensational film-making and its openly left-wing political messages of universal wealth and happiness.

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