December mock exam: Learner Response blog tasks

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1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores.

44/84 grade 5

aliya some signs of real brilliance e.g 20 mark q and also q5.



 2) Use the mark scheme for this Paper 2 mock to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2). 

non diagetic sound = sound that audience can hear but the characters cannot e.g film soundtrack





3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA.

The opening shot in the extract focuses on the omelette in Will’s hand – almost a
close-up – with handheld camera movement following the plate to the table. This
focus on the food Will has cooked seems to establish him as the less dominant
person in the relationship. The medium shot of Lyra suspiciously looking at the food
reinforces this power imbalance in their relationship.

Camera angle is used in an interesting way in the extract. Will is often shown from a
low angle which should suggest power or dominance. However, his expression and
body language is very timid so in fact seems to further emphasise Lyra’s confidence.
When Lyra is sitting at the table, the camera is deliberately placed at Lyra’s level so
she is not presented as weak or vulnerable.



4) Now look at Q1.4 in the mark scheme - pick out two points from the mark scheme that you could have included in your answer.

There is an army of influencers: social media users and celebrities with large, devoted
followings, who give their followers access to a carefully curated version of their lives. In
this “authentic” context, sponsored content, known as “sponcon”, has proved a potent tool
for selling products.

By the end of 2019, the influencer marketing industry was worth some $8bn a year. One
recent report by Insider Intelligence predicted that it would grow to $15bn globally by the
end of 2022.




5) Focus on Q2 - the 20-mark essay on representations of age and social and cultural contexts. Pick out three points from the mark scheme that you didn't include in your answer.

Although the idea of ‘teenage’ was not new, teenagers as a distinct category
developed rapidly in the post-war years and was well established by 1963. The idea
of the ‘generation gap’ as a social issue was still new and much-discussed.

Media representations of teens/young adults usually identify this group by their
attitudes, behaviour, language, clothing and music. There are many negative
stereotypes of teenagers in television drama in which characteristics such as
laziness, anti-social behaviour, inability to concentrate and self-indulgence are
portrayed as ‘typical’.



6) Turning your attention to Section B, write a definition and example of user-generated content - use the mark scheme to check it.

• material created by those whose main role is as users of media such as newspapers, television,
radio, magazines, the internet or web or online systems



7) Look at Q4 - the 20-mark essay on the power of influencers. Pick out three points from the mark scheme that you didn't include in your own answer. 

There is an army of influencers: social media users and celebrities with large, devoted
followings, who give their followers access to a carefully curated version of their lives. In
this “authentic” context, sponsored content, known as “sponcon”, has proved a potent tool
for selling products.

By the end of 2019, the influencer marketing industry was worth some $8bn a year. One
recent report by Insider Intelligence predicted that it would grow to $15bn globally by the
end of 2022.

Marcus Rashford demonstrates this with his commercial partnerships with Burberry, Nike,
Coca-Cola and more. The fact he appeals to such mainstream brands is evidence of his
power in the digital age.





8) Now look at Q5 - the 20-mark essay on regulation and the internet. Again, pick out points from the mark scheme that you didn't include in your own answer.

-  online bullying, intimidation or humiliation

-  loss of self-esteem or confidence resulting from competitive use of social media

-  distribution of ‘fake news’ or false stories

 -  an unregulated internet preserves the freedom of speech in a medium to which almost half the
     world’s population has access

-   it is difficult or impossible for national governments to regulate a global industry

-   platform providers (eg Alphabet, Facebook) argue that they cannot be held fully responsible for
    everything that users upload – they have been increasingly successful in devising automated
    systems to detect and take down inappropriate or unlawful material

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