denotation and connotation

 

1) Write an analysis of the water aid using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert

After seeing the advert , the audience can see a child that looks unfulfilled and upset . the back round is obviously hot and dry its probably in Africa. i can see that his clothes seem worn out , old and not fitted . in the back round there is a stone wall.

from this i can infer that it is set some where hot e.g Africa . Also his expression is sad and upsetting. This suggests that he does not have sufficient resources to live a healthy life .the text on the advert says "dig toilets not graves" that adds a depressing sense to the advert .this might make the audience feel guilty and sympathetic for those who go through things like that . this could result in them donating money to support the cause .

the creators of the advert use the idea of children not having simplistic things that we use in our everyday lives e.g toilets to create a sense of guilt in the audience .

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