BLACKPINK - how you like that Music video

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1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

- BLINKS

2) What audience pleasures are offered by the music video for How You Like That?

 
  • Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
  • Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
  • Surveillance: Western audiences gain knowledge of Korean music and culture.


3) How was the How You Like That music video marketed and promoted to the audience?

- The video’s release was preceded by a series of teasers on the band’s social media accounts         (including posters, photos focusing on individual band members and videos) and a reality          show (24/365 with Blackpink, available on YouTube). 

- A “dance performance” video including the choreography for the music video was released         in  July 2020; by March 2021 this had achieved over 600 million views and was placed in            the top 20 videos of the year by Billboard magazine.

4) Why is K-pop a global phenomenon and what has helped it to become so popular?

-  The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West.




Industry

1) How were BLACKPINK formed and what records have they broken?

- Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of         the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify     and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created? You may need to Google this.

  • Sechs Kies.
  • BigBang.
  • AKMU.
  • Winner.
  • Treasure.
  • BabyMonster.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

- The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways     audiences engage with music videos (known as convergence). It also shows music video has become a media     form in its own right, not just a way to sell an album. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

- K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 


5) How are UK-based music videos regulated and what types of content require warnings? 

- The BBFC examines the videos and classifies them with the appropriate age rating, based on our published BBFC Classification Guidelines, and this is displayed with the video. Some British artists are signed to US record labels and their videos are not currently sent to us for classifying.



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