OMO advert CSP blog tasks

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1) What year was the advert produced?

-1955

2) How were women represented in most adverts in the 1950s?

-as house wives,domesticated, taking care of the family and kids 

3) How does the heading message ('OMO makes whites bright') and the typography promote the product?

-the typography is comic like which is popular and eye catching 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

-the key image is a woman doing the laundry , she is wearing makeup which shows that she must look presentable even when she is just at home . shes expected to look pretty for her husband .she looks happy because shes smiling which makes us think shes happy doing all the house work.

5) Why is a picture of the product added to the bottom right of the advert?

-so they can notice the product in the store

6) What are the connotations of the chosen colours in this advert - red, white and blue?

-red,white and blue are the same colours as the union jack this is patriotic because the country had just come out of ww2

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

- they say things like "millions of women insist.." this is a bandwagon . they might have said this in the hopes that people will buy it because others say that its good.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

- the women in the advert comes across as domestic and a housewife . she looks happy because shes smiling the women are made to think that they can be happy if they stay home and do domestic duties.

-the make up is reinforcing the stereotype that she must look beautiful for the pleasure of males around her .












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