Gender representation in advertising

-

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post

 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.



3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

They are reliant on men for things and are always in need of help women are made out to be stupid / dumb and seem like they cant do anything without help,they are represented as childlike and their lives revolve around a mans opinion of them 


4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

they are sexualised and often they are made to feel as though they are only beautiful if they have fair skin,a slim figure ,blonde straight hair. Also they are represented as objects and only important if they are attractive.

extension



this poster uses a the popular yet controversial phrase "like a girl" and tries to almost flip the meaning and make it more empowering and less demeaning . Usually it is meant to make a women feel inferior and discredit them .

Comments

Post a Comment

Popular posts from this blog

Doctor Who: Language and Representation blog tasks

-
1) Write a summary of the notes from our in-class analysis of the episode.    For camera work and sound the music is the theme tune to Doctor Who. it is very science-fiction ,which sets the genre from the beginning. In terms of mise-en-scene ,Susan Foreman is introduced as a typical 1960s teenager,she seems to be both alien and human at the same time ,she has an aura about her that seems to be slightly eccentric . 2) How can we apply narrative theories to this episode of   Doctor Who ?    Todorov's Equilibrium:   T hey begin with equilibrium, where everything is balanced,this is the beginning of the episode where we see Susan foreman as a regular girl attending her school.This progresses as something comes along to disrupt that equilibrium,when the teachers ,Ian and Barbara, start to act upon there suspicions of Susan's personal life and finally reach a resolution, when a new equilibrium is restored. Propp's character theory: In this episode in think the doctor is presented
Read more

Camera blog tasks

-
Camera blog tasks. MEDIUM CLOSE UP: This shot is used to show us the actor from their torso upwards. This makes the audience rely on the actor's facial expression to see what emotion they are portraying. CLOSE UP: This makes the audience pick up on a specific emotion by focusing closely on the actors face/facial expression. OVER THE SHOULDER SHOT:   is shows us the actors face in more detail. It helps the audience pick up on a specific This makes us focus on the setting and the actors' surroundings rather than facial expression and body language.  HIGH ANGLE: This angle is used to make the actor look weak and small. It makes the audience think there is a strong threat to the protagonist. MISE-EN-SCENE One aspect of mise-en-scene used in the video is lighting. At the beginning,the lighting is quite dark and monotone this reflects on the fact that nothing of importance is going on in the scene. However later on in the video there is more colour and bright lights that that refl
Read more

Mise- en-scene : stranger things analysis

-
Image
Stranger things analysis  LIGHTING: At the opening of the trailer ,we can see that the lights are flickering and the scene is quite dim. As the lights continue to flicker the shot follows a scared scientist as he makes his way through the laboratory. From this i can see that the flickering lights add an eerie,scary and dangerous vibe to the scene because  we can obviously see that the lights aren't working which adds a sense of uncertainty . The last part of the trailer focuses on the four boys that are in their friends basement playing games. The lights are warm and soft for most of the scene,which gives the audience a feel of safety . In the another shot as the boys are going home the outside lights flicker one more time , this tells me that something dangerous is about to happen. As it is night time, the scene is quite dark and it follows the kids on their way home .  COSTUME: In the trailer , it starts of by showing us a scientist running through a laboratory.I  can see this be
Read more