Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch?

YouTube=2005

Twitter=2006

Instagram=2010


2) What is the definition of an influencer?

An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject.


3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Addison Rae the tiktok star has 88.4 million Addison Rae Easterling is an American singer, actress dancer, and social media personality. She has amassed over 88 million followers on TikTok, making her the fourth most-followed individual on the platform.


4) How big is the influencer industry according to the article?

The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019.


5) What are the problems associated with being an influencer?

people may leave hate comments or make hate videos about a certain influencer .This may be detrimental to their mental well being . Another problem is uncertainty surrounding how long they will profit off 


6) Why is it suggested that audiences actually like being sold products by influencers?

Another reason why consumers trust influencers is their authenticity. Influencers are often seen as real people with real experiences, which makes their content more relatable and trustworthy.


7) What representation of beauty is often found on Instagram or other influencer sites?

unrealistic beauty expectations flood the internet . people are expected to have the perfect body and perfect face however this is not the reality of the world as we all look different.

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