galaxy advert CSP

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1) What key conventions of TV advertising can you find in the Galaxy advert?

  •  Narrative , slogan and sound+dialouge
           

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question?

  • that it is a better option . this is because she chose to go in a car rather than on the bus . and she chose to eat the chocolate 



3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

  • because it adds a sense of nostalgia to the advert ( as she was a very famous and well known actress in the 50s)



4) What is intertextuality?

  • when one media text refrences another media text 


5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

  • audrey is represented as a pretty and nice girl wearing a dress and has alot of make up on .


6) Which of Propp's character types are can be found in the advert and how do they change? 


  • the princess - audrey hepburns character who needed saving 

  • helper- the man who was driving the car 


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