Paper one assessment learner response

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 19/42 grade 4

1) Type up your feedback in full 

WWW- aliya, moments of good subject knowledge and understanding of csps in this assessment5 but lacking in places too .

EBI- for galaxy (q3) you need to provide other narrative theories for top marks also not in depth in some responses e.g tatler 


2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.


- CENTRAL IMAGE          -COLOUR PALLETTE      -THE REAL BATTLE (ANCHORAGE TEXT)


3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 


Character types can be seen as outdated stereotypes of masculinity and femininity
(‘damsel in distress’ scenario) with Audrey Hepburn cast as the ‘heroine’ character
type (Propp) with the male chauffeur coming to her aid as the ‘Hero’ archetype and
rescuing her. However, another interpretation would see Hepburn as the ‘Hero’ of
the narrative, taking matters into her own hands and forcing the driver of the car into
the ‘Helper/Donor’ position, enabling her to complete her quest.

The use of intertextuality: The narrative references Roman Holiday so rewards
audiences who have knowledge of the glamour of old Hollywood. The narrative is a
parody of the original film where Audrey Hepburn’s character steals Gregory Peck’s
Vespa motorcycle and he jumps on the back whilst Italians shout at them, a bus
goes past and a lady drops fruit.



4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

• Serif font for title connotes formality, high class and how well
established the magazine is (Britain’s oldest magazine).

• Use of green colour scheme (fresh and new) with white text (style,
class, sophistication).

• Recent cultural events referenced in cover lines – ‘See EU later’
references Brexit while ‘Love in the time of Corona’ reflects Covid
pandemic. Suggests that wealthy British people want to know the
latest news and current affairs.

• ‘Blond Ambition’ shows link to Prime Minister Boris Johnson
(interview with his brother). Reflects Tatler’s focus on power and
influence in Britain. This is also seen in cover line ‘Inside the new
British establishment’.

• Emma Weymouth, Marchioness of Bath, cover star – reflects
changing attitudes towards race and ethnicity in Britain and the
influence of campaigns such as the Black Lives Matter movement.

• Cover image reflects British culture’s interest in stately homes and
high society events with Weymouth dressed in a ballgown in the
gardens of her Longleat house.

• References to royalty / aristocracy suggests elite demographic and
reflects ingrained aspects of British culture (‘Off Duty Royal
Dressing’)


5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

• The importance of the Marvel franchise and the overall Marvel Cinematic Universe
(MCU)

• The use of trailers, teasers and social media to build up excitement and word-of-
mouth long before release.

• The use of traditional film marketing techniques: trailers, film posters, red-carpet
premieres, interviews with stars and director etc.

• Star Power: most big-budget mainstream films and blockbusters will use Star Power
to attract audiences to their film. The main star in Black Widow is Scarlett Johansson
who is very well known and has established fans.

• Specific IMAX promotions with 22 minutes of the film shot in 1.90:1 aspect ratio
especially for IMAX cinemas.

• Section of the Marvel website with gallery, story synopsis, character posters and
opportunities to buy or stream the movie.

• Social media profiles on TikTok, Instagram, Twitter and Facebook. Social media and
YouTube advertising was also heavily used by Marvel to promote the film including
using tweets from audience members on massive billboards.

• Marketing Black Widow was a challenge due to the Covid pandemic and it therefore
did not make as much money at the box office as other Marvel films despite this
marketing and promotion.




6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)


- I want to revise the topics more in depth so I can understand all aspects of the CSPs. I want to also focus on learning key terminology so that I can gain top marks in the exam . 
In addition , I want to manage my time better so that I can plan out my revision for the mocks and the actual GCSE .




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