BLACKPINK - how you like that Music video
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? - BLINKS 2) What audience pleasures are offered by the music video for How You Like That? Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) How was the How You Like That music video marketed and promoted to the audience? - The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with Blackpink, available on YouTube). - A “dance performance” video including the choreography for the music video was released