Advertising assessment: Learner response

-


learner response



 WWW: good focus for nhs and galaxy questions -demonstrates understanding and knowledge of the csp s

EBI: - Mise en scene (CLAMPS) analyse for q2 need to focus on textual analysis 

        - revise names that feature in the nhs campaign 

grade: 6 (20 /34)


Q1:  2 /2 

Q2: 6/12 

Q3: 5/6

Q4: 7/12



1) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.

  • knowledge and understanding of contexts and their influence on media products and processes, demonstrated by some appropriate explanation of how contexts are reflected in advertisements.

  • appropriate reference to the OMO advertisement 


  • Specialist terminology

 2) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.


  • They show POC as sucsessfull people in their jobs and careers , they show that there is no difference in ability depending on peoples skin colour or ethnicity. They go against the idea that poc are unprofessional and incapable.

3) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.


- i could have mentioned more about the intertextuality ( the crossover between a music video , film and advert ).

- more specific refrences to the genre of the advert which was kind of a nostalgic video .

- i could of used more refrences to the narrative (storyline) of the AD and mad more points on  propps charactor theory .

Comments

Post a Comment

Popular posts from this blog

Doctor Who: Language and Representation blog tasks

-
1) Write a summary of the notes from our in-class analysis of the episode.    For camera work and sound the music is the theme tune to Doctor Who. it is very science-fiction ,which sets the genre from the beginning. In terms of mise-en-scene ,Susan Foreman is introduced as a typical 1960s teenager,she seems to be both alien and human at the same time ,she has an aura about her that seems to be slightly eccentric . 2) How can we apply narrative theories to this episode of   Doctor Who ?    Todorov's Equilibrium:   T hey begin with equilibrium, where everything is balanced,this is the beginning of the episode where we see Susan foreman as a regular girl attending her school.This progresses as something comes along to disrupt that equilibrium,when the teachers ,Ian and Barbara, start to act upon there suspicions of Susan's personal life and finally reach a resolution, when a new equilibrium is restored. Propp's character theory: In this episode in think the doctor is presented
Read more

Camera blog tasks

-
Camera blog tasks. MEDIUM CLOSE UP: This shot is used to show us the actor from their torso upwards. This makes the audience rely on the actor's facial expression to see what emotion they are portraying. CLOSE UP: This makes the audience pick up on a specific emotion by focusing closely on the actors face/facial expression. OVER THE SHOULDER SHOT:   is shows us the actors face in more detail. It helps the audience pick up on a specific This makes us focus on the setting and the actors' surroundings rather than facial expression and body language.  HIGH ANGLE: This angle is used to make the actor look weak and small. It makes the audience think there is a strong threat to the protagonist. MISE-EN-SCENE One aspect of mise-en-scene used in the video is lighting. At the beginning,the lighting is quite dark and monotone this reflects on the fact that nothing of importance is going on in the scene. However later on in the video there is more colour and bright lights that that refl
Read more

Mise- en-scene : stranger things analysis

-
Image
Stranger things analysis  LIGHTING: At the opening of the trailer ,we can see that the lights are flickering and the scene is quite dim. As the lights continue to flicker the shot follows a scared scientist as he makes his way through the laboratory. From this i can see that the flickering lights add an eerie,scary and dangerous vibe to the scene because  we can obviously see that the lights aren't working which adds a sense of uncertainty . The last part of the trailer focuses on the four boys that are in their friends basement playing games. The lights are warm and soft for most of the scene,which gives the audience a feel of safety . In the another shot as the boys are going home the outside lights flicker one more time , this tells me that something dangerous is about to happen. As it is night time, the scene is quite dark and it follows the kids on their way home .  COSTUME: In the trailer , it starts of by showing us a scientist running through a laboratory.I  can see this be
Read more