represent NHS blood and transplant campaign

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1 ) What does BAME stand for?

- black asian and minority ethnic 


2) Why is there a need for blood in the BAME community?   

- Blood donors who are Black or asian minorities  play a critical role in helping people with       sickle cell disease, the most common genetic blood disease in the U.S.


3) What does this advert want people to do once they've seen it (the 'call to action')?

- it might lead them to donate blood 


4) Why is the advert called 'Represent'?

- cause there is a lack of representation within certain communities.The advert wants to   bring light to the fact that minorities can be as succsesful as individuals with privaliged backrounds 


5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

- kanya king MBE,CEO and founder of MOBO

- Nicola Adams MBE,

- TV presenter and wheelchair basketball plater Ade Adepitan


6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

- that they should donate their blood ,as it is needed . They should " take a seat ".


7) How does the advert match the key conventions of a typical urban music video?


  • -  The editing techniques  - switches between fast and slow or high and low shots
  • -  The sound effects  - uk rap style
  • -  Mise-en-scene - the costume is casual street wear , not anything too dressy .


8) How does the advert subvert stereotypes? Give three examples

- using a female rapper

- female scientists , muslim influencers 

- athletes with disabilities 



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