Daily mirror: audience and industries

-

 

Audience


1) What is the Daily Mirror's audience? List the key statistics here.

- The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

- The Daily Mirror in our CSP offers the audience opportunities to engage with the stories on a much more personal level. The newspaper is almost breaking through the normal codes and conventions of a news story to speak directly to the reader.


3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

-Surveillance – the main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal. 

-Diversion/Entertainment – One of the main reasons we read newspapers is for entertainment.  Whether it’s enjoying reading the opinions of others, reading the cartoons or completing crosswords.  We want to be entertained. 

-Personal Identity – the newspaper you read reflects what type of person are.  A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared and thus reinforcing their own values.




Industries

1) What company owns the Daily Mirror and why are they struggling? 

The Daily Mirror is a British national daily tabloid newspaper. Founded in 1903, it is owned by parent company Reach plc.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

Pippa Crear was the editor of the daily mirror . the party gate scandal was partygate is an ongoing political scandal about (social gatherings or) parties that were held by the staff of United Kingdom government and Conservative Party It was made public in 2021

3) What is the Daily Mirror's circulation in 2023? How many papers did the Daily Mirror used to sell back in the 1990s?

It had an average daily print circulation of 716,923 in December 2016, dropping to 587,803 the following year. The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 450,000 a day in 2020. Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

To combat falling print revenues, the The Daily Mirror has: Moved towards a multi-platform landscape. This means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror has provided this online content for free.


5) List five of Galtung & Ruge's News Values :
  • Immediacy: has it happened recently?
  • Familiarity: is it culturally close to us in Britain?
  • Amplitude: is it a big event or one which involves large numbers of people?
  • Frequency: does the event happen fairly regularly?
  • Unambiguity: is it clear and definite? 

Comments

Post a Comment

Popular posts from this blog

Mise- en-scene : stranger things analysis

-
Image
Stranger things analysis  LIGHTING: At the opening of the trailer ,we can see that the lights are flickering and the scene is quite dim. As the lights continue to flicker the shot follows a scared scientist as he makes his way through the laboratory. From this i can see that the flickering lights add an eerie,scary and dangerous vibe to the scene because  we can obviously see that the lights aren't working which adds a sense of uncertainty . The last part of the trailer focuses on the four boys that are in their friends basement playing games. The lights are warm and soft for most of the scene,which gives the audience a feel of safety . In the another shot as the boys are going home the outside lights flicker one more time , this tells me that something dangerous is about to happen. As it is night time, the scene is quite dark and it follows the kids on their way home .  COSTUME: In the trailer , it starts of by showing us a scientist running through a laboratory.I  ...
Read more

I Daniel Blake

-
Image
1)  What is independent cinema and how is it different to Hollywood blockbusters? An independent film, independent movie, indie film, or indie movie is  a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies  (or, in some cases, distributed by major companies). 2) What is I, Daniel Blake about? I, Daniel Blake is a 2016 drama film written by Paul Laverty and directed by Ken Loach. The film stars  Dave Johns  as Daniel Blake,  a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor . 3) Who directed I, Daniel Blake and why is this important?     it was directed by ken loach this is important as the cast for the film is mainly unknown and ken loach is a well known director so he is the main element of star power 4) How was I, Daniel Blake promoted to an audience? List at least...
Read more

reception theory

-
Image
  1) What is the preferred reading of a media text? This is the message/ideology/belief that the producers want the audience to believe . 2) What is the oppositional reading of a media text ? This is when the consumer takes away an opposite message to what the producers intended. Harry brown 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer represents the youth in the film as dangerous,unsafe and menacing and as an threat to those around them . This makes the audience feel negatively towards them . This could be because they want to make the main protagonist appear as more of a hero to the audience. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? They might reject the reading because they are young themselves and can understand the characters on a deeper level . They feel empathy for them rather than hostility. Also,it could make them feel like the younger gener...
Read more