His Dark Materials: Industry and Audience blog tasks
1) who do you think the target audience is for His Dark Materials and why? What about psychographic groups? Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm) Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman. Diverse representations of gender and race may appeal to a younger audience. Rated for 14+ by HBO due to some scenes that may be frightening to younger children. The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: audience become immersed in main characters adventurous lifestyle (lyra) Personal Relationships: audience develop attachment to characters friend ships and want to have that in their personal lives...